Product Marketing Apprentice

About this opportunity

An exciting opportunity has arisen at Brother’s European headquarters in Manchester for an apprentice to join our product marketing team as a product marketing apprentice.

The role will undertake tasks including:

• Understanding the product's value proposition and turning into compelling messages for customers, prospects, and internal audiences
• Supporting the design, production and dispatch of marketing and communications collateral, including printed event and exhibition materials
• Researching, writing and building content, including materials for web, social media and email marketing
• Providing administrative support to the wider team

Main Tasks
• Coordinating and maintaining content online and offline including content creation for website landing pages and digital assets, reports, infographics etc
• Collaborating with the rest of the team to ensure content represents the brand strategy and meets the company’s goals
• Maintain knowledge of key trends and industry innovations to report back to the team
• Use your analytical skills to identify any key opportunities for the business to support us to grow and excel in the industry
• Providing valuable support to the Product Marketing, Communications and Digital teams with delivery of projects including research activities, planning, scheduling, internal communications, and regular content reviews
• Ongoing website content creation and maintenance alongside regular testing, troubleshooting, and reporting on performance

You will also participate in a detailed training programme. supporting you to learn about all aspects of the business and to develop new skills including:
• Communications & marketing
• Website & database (CRM) support
• Responding to enquiries and maintaining our internal systems

How you will be supported
Full training and support will be provided by The Growth Company to help you achieve your apprenticeship and reach your full potential in your role.

What will happen next
New applicants to The Growth Company who meet any basic entry requirements of the role will be contacted within two working days to be invited to meet a member of our team. You will then have the opportunity to find out:
• More about this vacancy and any others you are suitable for
• Any training you need to complete
• What the next steps will be

How you could get there
If you would be catching public transport for this role, visit the Journey Planner on www.tfgm.com to see how you would get there and how long it would take.

What you should have to apply

GCSE Maths & English grade A*-C/9-4

Personal Qualities

• Good problem-solving skills
• Hard working with a positive, can-do attitude
• Polite and friendly
• A willingness to learn new skills

Skills

Essentials
• An interest in working in the communications and marketing sector
• A professional but friendly demeanour when working within the team and external customers
• Creative with a desire to pursue a career in marketing & content management.
• Excellent writing skills and a creative mind-set
• Good organisational and administrative skills, including the ability to prioritise your workload and seek support when needed
• The ability to work well within in a team and use your initiative when working alone
• Good attention to detail and a high level of accuracy

Desirables
• Experience of working or volunteering in a marketing or communications environment are preferred, but not essential.
• Some knowledge of web content management systems alongside email marketing platforms.
• Some experience of Google products such as Analytics, Ads, Tag Manager and/or Data Studio would be beneficial.
• Some experience of Adobe design software packages.