In this post, we’ll explore the brand-new AI Content Creator programme, which is a designed to help employers upskill their marketing teams. The programme is delivered 100% remotely and will start in January 2025.
AI is quickly being adopted in the UK, and for businesses and employees there are numerous benefits to unlock. For Marketers especially, integrated AI in platforms like a CRM or email platform can reduce time consumed by administrative tasks and can free up teams to focus on strategic priorities. With the rate of AI evolution exploding across the UK, the best thing to do is find ways to embrace new technologies and start to embed them into the workplace.
Why do employers choose the AI Content Creator programme?
We spoke to our programme tutor, Azar Norman, who explained how the programme has evolved from the Level 3 Content Creator Apprenticeship to equip learners with the skills to harness AI tools in Marketing roles. Azar told us:
“As one of the leading apprenticeship providers in the UK, we keep at the forefront of new technologies and the changing demands of the industry. Having achieved a 100% completion rate with the Level 3 Content Creator Apprenticeship, we wanted to develop a programme which would build upon this standard. The new programme includes AI-focused modules which will equip learners to better understand how to use AI to improve their content creation skills.”
Innovative Course Content: Our programme combines the Level 3 Content Creator Apprenticeship, featuring 10 specialised AI Content Creator modules and the BCS Foundation Award in Generative AI.
Access to Premium AI Tools: Learners receive free access to the pro version of Canva, enabling them to utilise advanced AI features for tasks like social media content creation and image editing. This access ensures that even those without workplace resources can benefit from top-tier tools.
Practical Experience and Industry Knowledge: The sessions and lessons are delivered by an expert tutor with industry experience. This enriches the quality of learning, providing real-world insights and examples.
Comprehensive Support System: Additionally, learners benefit from a dedicated skills tutor who organises reviews with employers to track progress and provide personalised support.
Flexible and Remote Learning: The programme is delivered 100% remotely, eliminating the need for travel and offering flexibility. Sessions are typically held on Thursdays or Fridays, allowing learners to balance their 20% off-the-job learning with work commitments.
Focus on AI Ethics: The programme addresses ethical considerations in AI, discussing issues like AI bias and the importance of crediting original designers.
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