Level 3 AI in Marketing

The next cohort will begin on:

8^th July 2024

This is a part-time course lasting 10 Weeks, lessons will take place on the following days and times

Monday: 09:30-12:00 and 1:00-3:00

Tuesday: 09:30-12:00 and 1:00-3:00

This course is designed to introduce learners to the world of AI in Marketing.

Learners will:

Generate ideas to develop design concepts for a product or service idea in response to a brief and gain approval to take one of the design concepts forward into production.

Create a production plan for the design concept identified in 1.1, to include:

• Product vision (including an understanding of an associated business plan)
• Planned outputs
• Materials requirements and procurement
• Resources requirements and procurement
• Build schedule
• Testing procedures and methodologies
• Timescales for completion and sign off

Implement the production plan to create the finished product/service identified.

Evaluate the success of the production process and the product itself, identifying strengths and areas for further development.

Content will include:

• Customer Insights
• Personalisation
• Predictive Analytics
• Content Creation and Curation
• Automated Campaigns
• Ad Targeting and Optimization
• Customer Segmentation
• Search and SEO
• Marketing Strategy
• Psychology in Marketing

RSL L3 Creative Digital Media

• Access to a computer is required
• Access to a stable internet connection
• Access to Microsoft Teams is required
• Microsoft email account - preferable
• Office software is required.

• For learners aged 19-23 the course will be free (if you do not hold a level 2 or Level 3 Qualification)
• For Low-waged learners aged 24+ the course will be free, to gain their first full level 2 or 3 IT Qualification.
• Learners aged 24+ may need to contribute to some costs (£300).