Digital Marketer Apprenticeship
The primary role of a digital marketer is to define, design, build, and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement, and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.
Typical job roles include:
- Digital Marketing Assistant
- Digital Marketing Executive
- Digital Marketing Co-ordinator
- Campaign Executive
- Social Media Executive
- Content Co-ordinator
- Email Marketing Assistant
- SEO Executive
- Analytics Executive
You can start this apprenticeship at any time, please contact us for further information.
The course covers a range of knowledge, skills, and behaviours which include:
Technical Competencies
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service: responds efficiently to enquiries using online and social media platforms.
- Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools
- Implementation: builds and implements digital campaigns across a variety of digital media platforms
Technical Knowledge and Understanding
- Understands the principles of coding
- Understands and can apply basic marketing principles
- Understands and can apply the customer lifecycle
- Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
Underpinning Skills, Attitudes and Behaviours
- Logical and creative thinking skills
- Analytical and problem-solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
Fortnightly classroom attendance is required with alternating weeks taught via virtual learning sessions online.
On successful completion, you will achieve a Level 3 Certificate in Digital Marketing.
Ideally, you will hold a GCSE grade 4/C or above in maths and English or equivalent.
You must be employed in a marketing related job role.
There is no cost to the apprentice, please contact us for further information.
