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Content Creator Apprenticeship

This Level 3 Apprenticeship is for anyone wishing to start or develop their career in marketing.
12-15 months

A Content Creator (previously known as a Junior Content producer) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.

Content Creators collaborate with designers and developers, using authoring languages to create content for the internet which may include video, images, copy, web pages and social media content, so enthusiasm for technology and creating great online experiences is a must.

When does the course start?

You can start this apprenticeship at any time, please contact us for further information.

What does the course cover?

On this Level 3 Apprenticeship, you will cover a range of knowledge, understanding and skills so you are able to:

  • Interpret the aims of your brief
  • Research ideas and concepts to meet the brief
  • Evaluate brand requirements and brand guidelines
  • Prepare a mood board or other visual aid for the content to be created
  • Present ideas, pitches and proposals for creative content to be further developed
  • Storyboard and outline script their ideas for content to be developed
  • Interpret data, consider its integrity and use it to inform content
  • Develop accessible written content for different platforms and devices
  • Apply best practices and inclusive language when creating content
  • Write and edit copy or scripts for use on different channels and platforms
  • Create or capture visuals and audio using standard packages and equipment
  • Source, obtain and prepare media assets for use; using industry-standard packages to adapt and edit content
  • Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval
  • Identify and recommend the platform/s or channel/s to use for the media campaign.
  • Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts
  • Engage and respond with audiences through social media, adapting content to respond to evolving circumstances
  • Monitor user experience to ensure content is focused on maximising engagement
  • Analyse the differences between audiences using audience segmentation techniques and data
  • Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns
  • Use continuing professional development planning to support own current and future training and development needs
  • Operate effectively within the production workflow to meet production timelines
When will I attend?
  • Fortnightly attendance is required 
  • Additional training comprises of 1:1 coaching, online support and skills workshops that provide a fully remote learning approach.
What will I achieve?

On successful completion, you will achieve a Level 3 Content Creator Apprenticeship Standard.

What are the entry requirements?
  • Ideally, you will hold a GCSE grade 4/C or above in maths and English or equivalent
  • You must be employed in a creative job role
  • You must demonstrate a proven passion for Content Production and Digital Media
How much does the course cost?

There is no cost to the apprentice, please contact us for further information.