Level 3 Award in Creative Digital Media (AI in Marketing)
Discover the transformative potential of Artificial Intelligence (AI) in marketing through this comprehensive 10-week course. Designed to empower marketing professionals, enthusiasts, and career changers alike, this course delves deep into how AI can redefine marketing practices, driving efficiency, personalisation, and strategic decision-making.
This course is fully funded for Greater Manchester and South Yorkshire residents who meet the eligibility criteria.
Greater Manchester 2024/2025 Funding Rules for Applicant Eligibility:
- For learners aged 19+ on or before the 31st August 2024
- Lived in a Greater Manchester postcode region
- Lived in the UK for the last 3 years
- Be either unemployed and employed applicants
- If employed, must earn less than the current ‘low wage threshold’ of £32,200
South Yorkshire 2024/2025 Funding Rules for Applicant Eligibility:
- 24+ on or before the 31st August 2024
- Lived in a South Yorkshire postcode region (Barnsley, Doncaster, Sheffield or Rotherham)
- Be either unemployed or Employed
- If employed, must earn less than the current ‘low wage threshold’ of £30,476.96
- Must not hold more than one Level 3 or higher qualification
We have regular start dates throughout 2024/2025.
This course is designed to introduce learners to the world of AI in Marketing.
Learners will:
Generate ideas to develop design concepts for a product or service idea in response to a brief and gain approval to take one of the design concepts forward into production.
Create a production plan for the design concept identified in 1.1, to include:
- Product vision (including an understanding of an associated business plan)
- Planned outputs
- Materials requirements and procurement
- Resources requirements and procurement
- Build schedule
- Testing procedures and methodologies
- Timescales for completion and sign off
Implement the production plan to create the finished product/service identified.
Evaluate the success of the production process and the product itself, identifying strengths and areas for further development.
Content will include:
- Customer Insights
- Personalisation
- Predictive Analytics
- Content Creation and Curation
- Automated Campaigns
- Ad Targeting and Optimisation
- Customer Segmentation
- Search and SEO
- Marketing Strategy
- Psychology in Marketing
On successful completion, you will achieve an RSL Level 3 Award in Creative Digital Media.
- Access to a computer is required
- Access to a stable internet connection
- Access to Microsoft Teams is required
- Microsoft email account - preferable
- Office software is required.
This course is ideal for marketing professionals, digital media enthusiasts, and anyone looking to transition into AI-driven marketing. It’s also suitable for career changers who want to gain a competitive edge in the marketing industry.
Yes, upon successful completion of the course, you will receive an accredited certification that can be added to your professional portfolio.
All RSL Level 3 qualifications carry up to 168 UCAS points allowing opportunities for HE progression.
For residents of Greater Manchester, the course is fully funded, though additional entry criteria may apply. Please check the eligibility requirements before applying.
This course equips you with the latest AI tools and strategies, making you a valuable asset in the marketing field. Whether you’re seeking to advance in your current role or pivot to a new career, this course will enhance your skill set and marketability.
