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Digital and Social Marketing
This fast-paced and exciting 4-week course is designed to equip you with the skills and knowledge to build your online business brand and improve your marketing presence.
Duration
4 weeks
Location
Online Learning
When does the course start?
Our next course starts on:
- 19 June 2023
- 24 July 2023
- 11 September 2023
What does the course cover?
On this 4-week course, you will cover:
Week One
What you need to know to get started - Cyber Security, Information Governance, and platform knowledge.
Session 1 – Legislation
- Understand why information security and its management are important for a digital service organisation
- Recognise sources of threat and risk to digital information and the potential impact
Understands the main provisions of the Data Protection Act, Copyright, IP and consequences of data misuse - Understands operational aspects of risk including maintaining steady-state/business as usual security principals for individuals and systems including personal data, access, identity management, encryption and passwords.
Session 2 - Platforms rules and market research
- Understand the positives and negatives of platforms including: a) Associated costs
b) Risks
c) What works for the brands' competitors
d) Competition
e) Audience - How to Identify the Best Marketing Platforms to Reach Your Target Audience
Session 3 - Marketing tools
- Understands audience engagements across all platforms and social channels and what works and what does not for the different audience types
- Understand technologies used in different digital marketing and social media campaigns
- Identify opportunities to exploit an idea across various platforms and recommend the appropriate platform/s or channel/s to be used
Week Two
Content Creation for Social and Web – The Whizzy Stuff!
Session 1 – Marketing principles
- Understands and has awareness of B2B and B2C relationships
- Understands and recognises key pinch points in that life cycle journey
- Understands the importance of new leads, existing customers, and repeat customer
- Get started with paid ads, social media and email marketing
Session 2 and 3 - Content Creation
- Utilise imaging software to create and edit images as part of digital marketing campaigns
- Explaining the key stages in an end-to-end workflow process for developing creative media content
- Understands how to create a campaign that appeals to a target audience (consider all elements, pictures, infographics, presentations, videos and the next innovative new thing!)
The different styles of writing that can be used according to the type of campaign - How to establish the appropriate tone of voice for the campaign
- Writing and editing copy for use in print and/or online
Week Three
Web design: Let’s make your company website.
Session 1 and 2 – Web design
- Introduction to UX design
- Create simple websites for marketing purposes
Session 3 – SEO and Blogs
- Demonstrating how to use search engine optimisation techniques and blog writing
- Describing how to produce content that is focused on maximising engagement with the intended audience
Week Four
How did it do? The use of data!
Session 1 and 2 – Analysis
How to gather data to evaluate the success of the campaign against your objectives
- Understand the importance of marketing metrics and how to use this to increase digital marketing placement
- Understands the importance of click-through rate
- Understands why blogs and articles are pivotal to the success of your website and increase traffic
- Understands real-time data - positive and negative comments and when to respond
Session 3 – Show and tell- What next?
- Utilising digital processes & systems to drive business productivity – show and tell
- Understands how digital and social media strategies fit together to achieve business objectives
- Understands how to schedule a series of social media posts
What are the entry requirements?
- You must currently be in employment to apply for this course
- You must live or work in Greater Manchester
Where will I study?
This course is delivered online and you will be supported in the following way:
- Group sessions delivered remotely with 1-1 support and independent learning
Session times:
- Monday 10am -12am
- Wednesday 4pm -6pm
- Thursday 3pm -5pm
How much does the course cost?
This course is FREE if you:
- are aged 16+
- live or work in Greater Manchester
- are in employment or self-employed
